Merchant Factory is a full-service email marketing agency that helps to fuel the email marketing conversions by devising a perfect strategy. As an email marketing agency with experienced professionals, we help businesses to create ROI-driven email programs that would catapult the business growth.
Email marketing is fast, cheap and highly profitable, and the ultimate relationship and brand-building tool. It enables your customers to consistently engage with you and your products, telling you exactly what they want in the data you harvest from their behaviour.
Five steps to successful email marketing
Strategy
Merchant Factory can help you formulate and execute a wining email marketing strategy. We can help develop your tone of voice and deliver automation schemas to move your customers along the buying funnel based on their unique needs and desires.
Cross-Channel Growth
Your email list, copies of your email campaigns, and design layouts will be thoroughly checked to create the necessary base. We can use your data to find lookalike audiences across social and search, feeding them into the same bespoke journey workflow processes to foster lifelong relationships.
Testing & Optimisation
We evolve your campaigns through content personalisation and A/B testing to maximise your results, based on the results we see in the data.
Creative
Trust our professionals to maximize your brand with responsive and custom designed and coded email marketing templates that reflect your brand and allow you to execute email marketing more efficiently. Focus on your business!
Segmentation
We will develop core customer groups based on constant behavioural analysis, alongside existing data. We’ll hit your audiences with the right content at the right time, using incentives and progressive persuasion techniques to develop brand engagement across every stage of the customer journey.
Grow your business
A well-thought-out Email Marketing strategy allows you to develop relationships with your existing customers while growing your audience. It’s an effective and inexpensive way of distributing information around your products and services, which can increase leads and conversions.
Email has become such a popular marketing tool for businesses because it forces the user to take some kind of action; an email will sit in the inbox until it’s read, deleted, or archived.
Email marketing can help you build a relationship with your audience while also driving traffic to your blog, social media, or anywhere else you’d like folks to visit. You can segment your emails and target users by demographic so you’re only sending people the messages they want to see most.
Email marketing also allows you to run A/B tests of a subject line or call to action to identify the best performing message by using email marketing software that can also be configured to easily send out emails.
Cooperating with us, you will receive:
Dedicated account manager
Custom email marketing strategy
Custom email template design
Email creation, from content to design
Email distribution through your preferred platform
Email subscriber management and segmentation
Split testing, including for email lists and subject lines
Regular reports, including for lead generation
Conversion tracking, plus call tracking
It can be difficult to find an email marketing agency that understands your business, your industry, your competition, and your goals. That’s not something you have to worry about with Merchant Factory, though.
